Episode 1: Innovation labs and the power of narrative-driven innovation

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Episode Description:

Amanda Manna, co-founder of the Uncommon Partners Lab, VP at Singularity University and former Head of Narrative-Driven Innovation at the Fortune 50 Lowe’s in conversation with Kris Østergaard on building innovation labs and the power of narratives in innovation.

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Episode Highlights:

  • 0:50 Introduction to Amanda 
  • 3:08 Beginning of Lowe’s Innovation Lab
  • 6:59 Making the innovation lab a success
  • 10:36 Introduction to strategic narrative methodology 
  • 14:40 Guide to applying methodology 
  • 17:10 Role of comic books in storytelling
  • 19:11 Human psychology in the innovation loop
  • 21:15 Funding an innovation lab
  • 23:49 Having an offsite innovation lab
  • 26:11 Fueling the innovation engine 
  • 31:07 Getting corporate on your side
  • 34:14 Incentivizing employees outside of innovation
  • 38:24 How to mix innovation with corporate culture
  • 42:11 Introduction to Uncommon Partners
  • 46:20 Upskilling of soft skills in the 21st century
  • 50:29 How to continually challenge your linear mindset

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The Corporate Innovation Podcast, presented by Singularity University, goes beyond the “disrupt or die” headlines and explores how world leading innovators truly create transformation, growth and impact.

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