Episode 14: Transformation from product focused to purpose driven sustainability company

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Episode Description:

Fredrik Östbye, Group Vice President & Head of FutureLab at Grundfos, largest pump manufacturer in the world, in conversation with Kris Østergaard on his recipe for radical digital transformation in a legacy organization which eventually made his job obsolete and allowed him to pivot his career, team and organization to a new direction.

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Episode Highlights:

  • 1:50 Introduction to Fredrik’s journey
  • 4:52 Beginning of Grundfos’s digital transformation
  • 10:31 Five capabilities of Grundfos
  • 15:01 Key tools to creating the digital transformation
  • 20:48 How Fredrik made his first job obsolete 
  • 24:58 What is the core purpose of Grundfos today?
  • 27:14 What it means to have a purpose at Grundfos?
  • 29:34 Introduction to FutureLab at Grundfos
  • 36:13 What ideas happen at the FutureLab?
  • 39:27 Design process when building the FutureLab
  • 44:45 Working culture at the FutureLab in Grundfos
  • 47:51 How to find the right “crazy” people for your organization? 
  • 51:11 Innovation funnel for new businesses at Grundfos
  • 54:44 How to know if an idea can develop into a sustainable business?

Read and download the episode transcript here

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The Corporate Innovation Podcast, presented by Singularity University, goes beyond the “disrupt or die” headlines and explores how world leading innovators truly create transformation, growth and impact.

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